The app is going after potential high-volume bettors who may never have bet on sports before, or who may be frustrated by time delays and other restrictions on in-play betting on traditional sportsbooks.ĬEO and cofounder Alex Kane, speaking to Insider on Wednesday en route from a Nasdaq market-surveillance regional summit in Chicago, described some of the event's attendees as Sporttrade's ideal customers. There's still a learning curve for new gamblers, but Sporttrade's look and lingo is meant to align more with the way traders buy and sell stocks, futures, and the like. For instance, that price for a Chargers win could spike during the game if the team takes a surprise early lead, giving users a chance to cash out before the game ends or buy more of their position. Unlike most sportsbooks, Sporttrade also lets users sell their positions, transacting in either contracts or dollar amounts. It often indicates a user profile.Ī screenshot of the Sporttrade beta app experience.

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Sports Betting Intern at jump capital